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About Google PageRank

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of read more »

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About Google PageRank

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".

In other words, a PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes a site's importance in the eyes of Google. The PageRank is derived from a theoretical probability value on a logarithmic scale like the Richter Scale. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, like e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and spamdexing, Google provides no specific details about how other factors influence PageRank.

History

PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank) and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web search tools.

PageRank is based on citation analysis that was developed in the 1950s by Eugene Garfield at the University of Pennsylvania , and Google's founders cite Garfield 's work in their original paper. By following links from one page to another, virtual communities of webpages are found. Web link analysis was first developed by Jon Kleinberg and his team while working on the CLEVER project at IBM's Almaden Research Center .

Algorithm Explained

Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.

 

Google Toolbar

An example of the PageRank indicator as found on the Google Toolbar .

The Google Toolbar's PageRank feature displays a visited page's PageRank as a whole number between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0. Google has not disclosed the precise method for determining a Toolbar PageRank value. Click here to find more about Google Toolbar.

Exarsis Business Solutions Ltd can help customers in Cyprus and in Europe owning a webpage to increase their Page Rank positions using smart Search Engine Optimization. We can help you to enable a successful search engine marketing promotion and to identifying the keywords used by the search engine audience which can greatly increase the chances of increasing the number of visitors to your website. In addition we can help you with, keyword research, web directory submissions and content enhancement. Please call us for a friendly discussion and pricing charges. The following are the first steps to potentially gain some points on the Page Rank.

  1. Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your Page Rank will be.

  2. Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

  3. Submit to search engine directories. Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

  4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories. Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

  5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt. To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs. Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

* The above article has benefited from online content found at: www. wikipedia .org and www.webpronews.com (“5 Steps to Increase your Google Page Rank”, by Charles Nixon ).

 

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